Press Release

FOR IMMEDIATE RELEASE

CHEIL NORTH AMERICA LAUNCHES CYLNDR CONTENT AGENCY AND CYLNDR PRODUCTIONS IN THE U.S.

Craig & Heather

CYLNDR Content Agency CEO Craig Waller and Chief Creative Officer Heather Keets Wright

With offices in New York, Toronto, New Jersey, and North Carolina, CYLNDR™ is built to deliver best-in-class, high-quality content marketing and production for today’s always-on, multichannel media world

NEW YORK, NY, March 20, 2018 — Cheil North America announced today it is expanding its content marketing footprint to the U.S.

Launched in Toronto in 2014, CYLNDR Productions is expanding to Ridgefield Park, New Jersey, and will offer speed-to-market, high-quality production services that equate to effective value costing. These services include cross-media production, campaign delivery, smart production technology, process and cost optimization, and best-in-class creativity.

With offices in New York, Toronto, and Durham, North Carolina, CYLNDR Content Agency will provide creative brand content and curation, content strategy, social media content, and content technology consultation and implementation.

“In this social age, brands need a distinctive and consistent voice and a constant flow of ideas and content assets,” said Aaron Lau, CEO of Cheil North America and President, International of Cheil Worldwide, who architected the strategy for the expansion. “We see CYLNDR Productions and CYLNDR Content Agency as important additions to our global marketing services capabilities for Fortune 500 companies and beyond.”

CYLNDR Content Agency will be led by CEO Craig Waller, a content marketing expert who has built and run agencies in the U.S. and the U.K. He built Pace Communications into a 350-person-strong content marketing agency with five offices around the U.S. Under his leadership, Pace was named agency of the year by the Content Marketing Institute in 2013 and 2017, and they were a finalist for the award for five consecutive years.

Reporting to Lau, Waller will be joined by Chief Creative Officer Heather Keets Wright, whose work spans decades and media. Wright’s experience includes creative leadership positions at Time Inc., Martha Stewart Living Omnimedia, and Scripps Networks Interactive. In her content marketing agency roles, she’s served as executive creative director for Walmart, Wells Fargo, USAA, Marriott, Trulia, and others.

“As content marketing continues to mature, clients and their agencies need highly creative, fast-turn content coming from an agency that is led by content professionals who understand the business from a brand, technology, and delivery perspective,” said Waller. “We look forward to becoming an essential contributor to the success of Cheil Worldwide and their clients.”

About Cheil North America

Cheil North America is a division of Cheil Worldwide, a leading purpose-driven global communications network built to help clients navigate the changes challenging all businesses by creating ideas that move — move people, move brands and move business. In addition to content marketing and production, Cheil North America offers best-in-class brand communications, innovation, and retail and design services. It includes CYLNDR Content Agency, CYLNDR Productions, McKinney, Barbarian, and Iris New York.

About CYLNDR

CYLNDR is a leading content marketing and production agency with the chops to work with clients and their agencies to produce highly creative, fast, affordable, high-quality content. With offices in New York, Toronto, Ridgefield Park, New Jersey, and Durham, North Carolina, CYLNDR’s clients include Samsung, Cotton, Inc., Bank of Montreal, and Yokohama Tires. The agency operates as an independent affiliate of Seoul-based Cheil Worldwide.

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Media Contact
Janet Northen
919.313.4062
janet.northen@mckinney.com

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